Growing Your Business
Is How We Have Fun.

We’re a team of industry leaders, strategic thinkers, clever creators and relationship-builders who put strategy first. Immersed in the family lifestyle space, we play strategically to develop marketing strategies that deliver winning results, so your brand can stand out and shine.


The heart of every brand is built on strategic insights, a unique brand positioning and an ownable narrative that resonates across every communication channel. We’re here to help your customers fall in love with who you are.

  • Brand Audit
  • Brand Discovery
  • Brand Positioning
  • Nomenclature
  • Logo Design
  • Tagline Creation


Strategy defines how we play. We develop insight-based marketing plans across all customer touchpoints. Our comprehensive reports provide you with a turnkey blueprint to guide your marketing efforts.

  • Marketing Plans
  • Product Launch Plans
  • Pitch Decks
  • Retail/Account Decks
  • Pipeline Planning
  • Competitive Analysis
  • Promotional Planning


Our playground is all about action. We build and execute 360-degree marketing campaigns with ample room for optimization to ensure a strong ROI, so you can meet your business goals.

  • Email Marketing
  • Digital Media
  • Public Relations
  • Copywriting & Graphic Design
  • Website Development
  • Vendor Sourcing
  • Budget Management
  • Campaign Execution, Analysis & Optimization
  • Performance Reporting


Making new friends can be hard. That’s why we combine a passion for community with data-driven insights, so that we can craft and cultivate meaningful engagement with your audience.

  • Content Strategy, Development & Creation
  • Community Management
  • Ads Management
  • Performance Reporting & Optimization
  • Influencer Management

Our Friends In Fun


As a mother of two and a competitive team player, Jill is fueled by winning strategies, collaboration and work that feels like play. Her career spans over 20 years, with extensive experience in brand management, communications and customer marketing across the US and Canada.

After working for countless brands in a wide range of industries, Jill realized how much she loved working in the family space. She founded Juet to help family lifestyle brands set the strategic framework for success, and champion the execution. Our team of fun-loving and family-friendly marketing experts helps brands in the family lifestyle space play smarter and win over consumers.

    In 2022, Juet was nominated for a TAGIE award for Most Innovative Marketing Team of the Year.

    Rules of Play

    1 – Plan

    We deep dive into your business, culture, values and vision for the future to determine your core brand essence, and develop a strategic plan to drive winning results.

      2 – Craft

      We view creativity as an art – and a science. That’s why we craft clever creative based on consumer behavior, performance metrics and trends to bring strategy to life.

        3 – Execute

        The best strategies are only as good as their execution – and that’s where the fun really starts! We coordinate, collaborate, manage and execute with excellence, on budget and on time.

          Jill and her team are great strategic thinkers who recognize how to pivot when circumstances change and get the maximum out of a budget. They are great partners.

            Lisa Wuennemann

            Global Vice President, Marketing Communications at Playmonster

            Ready to play?